The narrative power of the clothes is all the stronger when the spectator is the protagonist. A symbiosis then occurs between the character and the person, putting emotions, sensations and authenticity at the centre.
The meticulous search for detail, the demand for quality, refinement in originality, teamwork of passionate people who share the same responsible values to create something unique and lasting.
The desire to create a different art where painting speaks of an era through true stories and messages, to bear witness, to inspire, to make you dream, or simply to provoke a smile.
Stories carrying hope, positivism, humour, symbols to appropriate, as if the characters were the mirror of our own intimacy.
Offering a real experience, erasing the distance between the clothes and the person wearing them by creating a complicity between the two, putting emotions and sensations at the centre. In short, to allow you to live a moving experience thanks to paintings that are made to be deciphered and that travel through the clothes while remaining close to their soul mate.
The characters reveal themselves without complex and are bearers of messages imbued with noble values such as the claim of the singularity of each being, freedom, respect for others and the environment, solidarity, and authenticity.
These values are those of the brand, which is constantly searching for quality through know-how and interpersonal skills.
It is this constant search for quality that has led us to work in collaboration with Spanish and French professionals who are passionate about craftsmanship, innovation and tradition.
And we want these values to endure over time as if each piece could serve as an example and bear witness to our times, to who we are or who we aspire to be.
Katia Juanino Juez (KJJ) is Franco-Spanish: she was born in France and spent her childhood in Madrid. She is one of four siblings and was brought up in a traditional Spanish family. Her parents gave her an easel, a key element that would introduce her to artistic creation and later lead her to create her own brand.
She arrives in France at the age of 26 with dreams and the intention of living great experiences. Passionate about her studies in philology, she lives enriching professional experiences that are all centred on her passion for the human being.
It was in 2018, after having had a dream, one night, that she decided to devote herself to an authentic project reflecting the values to which she is attached.
It was first of all his need to recount important moments in his life, his childhood dreams influenced by his two countries: France and Spain, that gave birth to his paintings. His paintings are sincere, authentic, lively, with characters carrying powerful messages. The creation of clothes came afterwards in a natural way, from a desire to make his characters live other experiences and to make his project more real and accessible. Almadkj was born.
The creation of this brand is the soul of the designer who expresses a desire for intimacy as opposed to any form of ostentation but by adding a quirky touch.
It names its brand with a name that already resonates as the essence of its values.